The best cause on the Interwebs. Ever. Really!

       

Lonely Arctic Penguin, originally uploaded by happyjoelmoss.

Holy schnikes! My boy Happy Joel has made it to the finals of the What Would You Do for a Klondike Bar Contest!!! That means he has a 1/4 shot of winning $100k!!!!!! (Arguably, he should have better odds since it’s ostensibly a merit-based contest, and his video is definitely the awesomest.)

This is exciting to me on a number of levels. First of all, Joel has been a friend of mine since he moved out to LA about 5 years ago, and we share a mutual best friend (hi, Devra 😀 ). He’s someone who I truly admire for having the unabashed courage (and/or stupidity) to blindly pursue his goal of making a living amusing others. And, he’s the only person I can ever imagine even attempting the full-time occupation of professional contest winner, let alone succeeding at it (for more back-story, check out his blog). So, I want to see him succeed on that level as well, because I have a dream of a future in which “Professional Contest Winner” is a choice in the drop-down menu for the “Occupation” field on forms. I also have a (psuedo-)professional interest in seeing Joel succeed. I’ll post more on this in the near future, but I’ve been working with Joel over the last month or so on how to use the off-the-shelf tools the web has to offer (e.g. WordPress, Flickr, Twitter, Facebook, etc) to build and cultivate a fanbase to unleash at times like this. So, having him win something like this means I can actually start charging him for my pearls of wisdom 😉 . And finally, his shit really is pretty damned awesome. But, don’t take my word for it, see for yourself.

Here’s how to vote:

1. Go to http://klondikecontest.com/finalist.aspx
2. Register (or sign-in, if by some miracle you’ve already registered). Yes, registration is a pain in the ass and the ad agency behind this is a bunch of morons for requiring it, but we don’t have any control over that. Plus, you could win $25k from Klondike just for voting and Joel will totally make it worth your while if he wins.
3. Watch happyjoel’s video, and rate it 5 bars (Klondike Bars, get it?). Also, leaving positive comments for Joel’s video (note that they don’t appear in realtime and must pass an editorial review before being posted, tools!) and/or rating other videos lower than Joel’s can’t hurt.
4. (Optional) If you happen to know any of the Lonely Island guys, who will be judging the final outcome of the contest, put in a good word for Joel. (I’m looking at you, Hurwitz.)

And, please blog, Facebook, Twitter, Digg, or [insert social media nonsense of your choice] this to help spread the word.

P.S. The photo up top pretty much says everything you need to know about Joel: it was taken on a cruise to the Arctic (the same one on which he filmed the Polar Bear bits of the Klondike video), which he won in a Nature Valley Granola Bar contest, and he purchased and schlepped a giant penguin suit all the way up there just to stage a photo of him as the only penguin in the Arctic. I mean, how can you not love this guy?! (He also just pulled a similarly Ludacris stunt on his recent trip to Australia.)