These are my Delicious links for July 9th:
- Universal/TuneCore deal opens major doors for indie artists – Ars Technica – By offering their marketing services to independent musicians on a fee basis with no transfer of rights required, Universal Music Group is basically turning into a music marketing agency. The decline of physical distribution (for which labels were gate-keepers) and the ascendency of relatively open digital channels coupled with the elimination of barriers to entry in production costs means that mainstream marketing is really the only differentiated competency the labels have left. Universal's recognition of that and this play to those strengths is a smart move. It will be interesting to see if other labels (and ultimately studios, who are subject to the same technological market shifts) will follow suit.