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analytics – jstrauss

Tag: analytics

Delicious Bookmarks for June 12th through June 15th

These are my Delicious links for June 12th through June 15th:

  • Topspin » Twitter Emerges as a Viable Direct Marketing Channel – An examination of how Twitter is helping artists using Topspin go direct-to-fan. Using awe.sm, the Topspin + SAM crew were able to establish that 22% of traffic on the first day of Jimmy Eat World's latest album release came from Twitter and that accounted for 20% of the sales. The emergence of Twitter as a meaningful traffic driver has been complicated by the difficulty in tracking its impact. But with awe.sm, publishers like Topspin artists are now able to really see the impact that social media channels like Twitter are having.
  • For TechCrunch, Twitter = Traffic (A Statistical Breakdown) – TechCrunch discusses the breakdown of their own traffic by source and cite their use of awe.sm in helping to track traffic from Twitter, which is now responsible for 9.7% of their overall traffic.
  • Can Su.pr Short Links Save StumbleUpon? (250 Private Beta Invites) – Another mention of awe.sm by TechCrunch in their story about StumbleUpon's new URL shortener, su.pr.
  • BBC NEWS | Entertainment | Bands ‘better because of piracy’ – Interesting take on the impact file sharing has had on the development of music artists in the 'post-Napster era'. One could argue that increased exposure to a broader spectrum of music during artists' formative development may diminish the need for conventional A&R. One more reason the labels' legacy cost structure may be increasingly unnecessary.

Delicious Bookmarks for April 17th through April 21st

These are my Delicious links for April 17th through April 21st:

Delicious Bookmarks for February 19th through February 25th

These are my Delicious links for February 19th through February 25th:

  • HTML URL Encoding Reference – Handy table of the URL encoded values for ASCII characters.
  • A foot and a half: Finally, A Use for Twitter – Greatest Twitter story evar! I actually saw these tweets from @the_real_shaq while this was happening, now we get the backstory from the guys for whom they were intended. I <3 Shaq!
  • The Crisis of Credit Visualized – Astute, approachable, and just plain pretty animated explanation of our current economic situation. Oh, and did I mention INCREDIBLY FRIGHTENING!? Once you realize how simple, and thus fundamental, the underlying problems are, it becomes very difficult to believe in a quick or easy fix. Now, back to stuffing my remaining cash into my mattress…
  • How Freshbooks Built an Army of Passionate Evangelists on Twitter. How are YOU doing so? | Blog of Mr. Tweet – A great story from a company passionate about serving customers and building relationships with them (CRB = customer relationship building) and how they extended the reach of that passion through Twitter. Worth the read.
  • The Missing Google Analytics Manual | FutureNow’s GrokDotCom / Marketing Optimization Blog – A comprehensive collection of the most helpful links and videos to teach you how to get the most out of Google Analytics.
  • Coding Horror: Commandos, Infantry, and Police – Quotation of a legendary analogy from Robert X. Cringely’s “Accidental Empires” published in 1993. Cringely characterizes the successive waves of employees who staff a company through its lifecycle from startup to industry leader to incumbent as commandos, infrantry, and military police, respectively.”The [commandos’] job is to do lots of damage with surprise and teamwork, establishing a beachhead before the enemy is even aware that they exist. Ideally, they do this by building the prototype of a product that is so creative, so exactly correct for its purpose that by its very existence it leads to the destruction of other products. They make creativity a destructive act.”
  • Add Community to your Site with Triggit! – An interesting idea of using Twitter as a platform to create user communities for your site (a la MyBlogLog). The differentiator is supposed to be that the community discussions happen publicly on Twitter, thus driving more traffic to your site.
  • GroupTweet – Cool simple tool to create what are essentially Twitter group mailing lists. You set up a Twitter account for your group, register it with GroupTweet, and then it’s just a bot that RTs any DMs sent to the group account. In order for a group member to be able to post to the whole group, they need to be followed by the group account. And you can control who reads the group messages by protecting the group account’s updates. Simple, elegant, effective.
  • Analytics Talk » Blog Archive » Tracking Sub Domains with Google Analytics – Best article I could find on how to track subdomains properly in Google Analytics. Surprised they don’t do it right out of the box. But, these easy to follow instructions and screenshots will get you sorted quickly.

Delicious Bookmarks for January 27th through February 1st

These are my links for January 27th through February 1st:

  • Bookmarklet Builder – Handy tool for building bookmarklets, can convert back and forth from normal Javascript to bookmarklet form.
  • TwitterFriends – Your relevant network on Twitter – The most comprehensive (and interesting) Twitter stats application I've found to date. Instead of gimmickry about how you rank against other Twitter users in meaninglessly vague and opaque terms like "authority," this exposes the hard data about yours and your network's behavior compared to average, and gives you some pretty cool visualizations. If I understood statistics and such better, I think this is the kinda tool I could totally geek out on.
  • Which HD video Web service is the best? | Webware – CNET – In depth side-by-side comparison of online video hosting services.
    "- The victor: YouTube
    This time around, we feel really comfortable giving YouTube the quality crown. Its HD encoding is really nice, and you can't beat the price (free). One thing that really separates it from the others is that you can do so many things with your clip once it's up there. You can replace the music, as well as add subtitles and annotations. Community members can also respond to it, adding in-line video replies."
  • The Bacon Explosion – Take Bacon. Add Sausage. Blog. – NYTimes.com – A (very tasty) example of the power of social media to spread content virally. According to the article, the blog post about this recipe garnered 27,000 views 2 days after being posted thanks mostly to Twitter, Digg, and StumbleUpon. In the month since being posted, it has been viewed 390,000 times and linked to from 16,000 sites. Not bad for some bacon.
  • Secrets of my success: Netflix CEO Reed Hastings – Jan. 28, 2009 – A brief profile on Reed Hastings w/ business tips:
    – Target a specific niche: When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market.
    – Stay flexible: We named the company Netflix (NFLX), not DVDs by Mail because we knew that eventually we would deliver movies directly over the Internet.
    – Never underestimate the competition: We erroneously concluded that Blockbuster (BBI, Fortune 500) probably wasn't going to launch a competitive effort when they hadn't by 2003.
    – There are no shortcuts: Occasionally great wealth is created in a short amount of time, but it's through a lot of luck in those situations. You just have to think of building an organization as a lot of work. It may or may not turn into great wealth.
  • Streaming video cannibalizing DVD rentals, says Netflix – Ars Technica – Netflix results show that streaming video views are taking away from DVD-by-mail volume. Given that there is no price difference (both streaming and DVD-by-mail cost the same per month), the streaming bitrate is at DVD quality or less, and the selection of films available for streaming is worse than that of DVD-by-mail, this is further proof that *convenience* (the only real advantage of streaming vs. DVD-by-mail) is a very powerful motivator for media consumers.
  • Facebook Pages Leaderboard – A neat tool for tracking the popularity of Facebook Pages by number of fans over time. However, the data doesn't appear to be totally reliable. So, be sure to check the current stats on Facebook before hanging your hat on any of these numbers.
  • Announcing the AllFacebook Pages Tracker – Interesting facts about Facebook Page fan stats (as of January 27, 2009)
    – Barack Obama is #1 w/ 4.7M fans, Homer Simpson is #2 w/ 2.6M, and Coca-Cola is #3 w/ 2.3M (I pulled the stats for these from Facebook directly)
    – All Facebook is tracking 620,000 Pages
    – Only 50,000 Pages (~8%) have > 1,000 fans
    – Only 276 Pages (~0.04%) have > 500,000 fans
  • Deborah Schultz: Life isn’t binary, neither is the Social Web – "The social web is my web – it's PERSONAL to me. I am not creating media when I am online so much as I am connecting with people using media as my medium…The social web can actually provide much deeper and more interesting connections for customers and companies than simply being a marketing channel – it ties into the entire product lifecycle. And that is where stuff gets really interesting…and much more complex. This is where relevance and context and trust and intention all come into play."

These are my Delicious links for January 27th through February 1st:

  • Bookmarklet Builder – Handy tool for building bookmarklets, can convert back and forth from normal Javascript to bookmarklet form.
  • TwitterFriends – Your relevant network on Twitter – The most comprehensive (and interesting) Twitter stats application I've found to date. Instead of gimmickry about how you rank against other Twitter users in meaninglessly vague and opaque terms like "authority," this exposes the hard data about yours and your network's behavior compared to average, and gives you some pretty cool visualizations. If I understood statistics and such better, I think this is the kinda tool I could totally geek out on.
  • Which HD video Web service is the best? | Webware – CNET – In depth side-by-side comparison of online video hosting services.
    "- The victor: YouTube
    This time around, we feel really comfortable giving YouTube the quality crown. Its HD encoding is really nice, and you can't beat the price (free). One thing that really separates it from the others is that you can do so many things with your clip once it's up there. You can replace the music, as well as add subtitles and annotations. Community members can also respond to it, adding in-line video replies."
  • The Bacon Explosion – Take Bacon. Add Sausage. Blog. – NYTimes.com – A (very tasty) example of the power of social media to spread content virally. According to the article, the blog post about this recipe garnered 27,000 views 2 days after being posted thanks mostly to Twitter, Digg, and StumbleUpon. In the month since being posted, it has been viewed 390,000 times and linked to from 16,000 sites. Not bad for some bacon.
  • Secrets of my success: Netflix CEO Reed Hastings – Jan. 28, 2009 – A brief profile on Reed Hastings w/ business tips:
    – Target a specific niche: When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market.
    – Stay flexible: We named the company Netflix (NFLX), not DVDs by Mail because we knew that eventually we would deliver movies directly over the Internet.
    – Never underestimate the competition: We erroneously concluded that Blockbuster (BBI, Fortune 500) probably wasn't going to launch a competitive effort when they hadn't by 2003.
    – There are no shortcuts: Occasionally great wealth is created in a short amount of time, but it's through a lot of luck in those situations. You just have to think of building an organization as a lot of work. It may or may not turn into great wealth.
  • Streaming video cannibalizing DVD rentals, says Netflix – Ars Technica – Netflix results show that streaming video views are taking away from DVD-by-mail volume. Given that there is no price difference (both streaming and DVD-by-mail cost the same per month), the streaming bitrate is at DVD quality or less, and the selection of films available for streaming is worse than that of DVD-by-mail, this is further proof that *convenience* (the only real advantage of streaming vs. DVD-by-mail) is a very powerful motivator for media consumers.
  • Facebook Pages Leaderboard – A neat tool for tracking the popularity of Facebook Pages by number of fans over time. However, the data doesn't appear to be totally reliable. So, be sure to check the current stats on Facebook before hanging your hat on any of these numbers.
  • Announcing the AllFacebook Pages Tracker – Interesting facts about Facebook Page fan stats (as of January 27, 2009)
    – Barack Obama is #1 w/ 4.7M fans, Homer Simpson is #2 w/ 2.6M, and Coca-Cola is #3 w/ 2.3M (I pulled the stats for these from Facebook directly)
    – All Facebook is tracking 620,000 Pages
    – Only 50,000 Pages (~8%) have > 1,000 fans
    – Only 276 Pages (~0.04%) have > 500,000 fans
  • Deborah Schultz: Life isn’t binary, neither is the Social Web – "The social web is my web – it's PERSONAL to me. I am not creating media when I am online so much as I am connecting with people using media as my medium…The social web can actually provide much deeper and more interesting connections for customers and companies than simply being a marketing channel – it ties into the entire product lifecycle. And that is where stuff gets really interesting…and much more complex. This is where relevance and context and trust and intention all come into play."
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