Delicious Bookmarks for September 24th through March 8th

These are my Delicious links for September 24th through March 8th:

Delicious Bookmarks for July 21st through August 31st

These are my Delicious links for July 21st through August 31st:

Delicious Bookmarks for June 12th through June 15th

These are my Delicious links for June 12th through June 15th:

  • Topspin » Twitter Emerges as a Viable Direct Marketing Channel – An examination of how Twitter is helping artists using Topspin go direct-to-fan. Using awe.sm, the Topspin + SAM crew were able to establish that 22% of traffic on the first day of Jimmy Eat World's latest album release came from Twitter and that accounted for 20% of the sales. The emergence of Twitter as a meaningful traffic driver has been complicated by the difficulty in tracking its impact. But with awe.sm, publishers like Topspin artists are now able to really see the impact that social media channels like Twitter are having.
  • For TechCrunch, Twitter = Traffic (A Statistical Breakdown) – TechCrunch discusses the breakdown of their own traffic by source and cite their use of awe.sm in helping to track traffic from Twitter, which is now responsible for 9.7% of their overall traffic.
  • Can Su.pr Short Links Save StumbleUpon? (250 Private Beta Invites) – Another mention of awe.sm by TechCrunch in their story about StumbleUpon's new URL shortener, su.pr.
  • BBC NEWS | Entertainment | Bands ‘better because of piracy’ – Interesting take on the impact file sharing has had on the development of music artists in the 'post-Napster era'. One could argue that increased exposure to a broader spectrum of music during artists' formative development may diminish the need for conventional A&R. One more reason the labels' legacy cost structure may be increasingly unnecessary.

Delicious Bookmarks for May 19th through May 23rd

These are my Delicious links for May 19th through May 23rd:

Delicious Bookmarks for May 19th

These are my Delicious links for May 19th:

Delicious Bookmarks for May 3rd

These are my Delicious links for May 3rd:

Delicious Bookmarks for April 27th through April 29th

These are my Delicious links for April 27th through April 29th:

Delicious Bookmarks for April 17th through April 21st

These are my Delicious links for April 17th through April 21st:

Delicious Bookmarks for April 5th through April 9th

These are my Delicious links for April 5th through April 9th:

  • Digg support, Brazilian shortener, and all sorts of other awe.sm-ness « feed your blog to twitter – Announcement of the first third-party tool to officially support awe.sm πŸ˜€
  • L.A. starts buying up foreclosed homes with federal aid – Los Angeles Times – This is the best use of federal bailout money I've heard yet: the city of Los Angeles is buying up foreclosed residential properties and turning them into low-income housing. This is toxic-asset relief (buying foreclosed properties puts a value on their mortgages) with real equity for the government and a social benefit. I hope more funding goes towards programs like this.
  • The Banker Who Said No – Forbes.com – A fascinating profile of banker D. Andrew Beal, who runs Texas-based Beal Bank. Beal Bank is privately held and approaching $7 billion. But the most interesting part is how they got there: by essentially sitting out the market 2004-2007. Seeing the state of the lending market in 2004, Beal essentially put his bank into hibernation by suspending new loans, hoarding cash, laying off half his workforce, and working half-days. Over the next 3 years, he was mocked by mortgage brokers and scrutinized by regulators for sitting on the sidelines. But his intuition, conviction, and self-restraint have paid off in a big way as he is now using his cash stockpile to acquire assets at pennies on the dollar. IMHO, no publicly traded bank would have been able to pull this off even if they had wanted to.

Delicious Bookmarks for March 31st through April 2nd

These are my Delicious links for March 31st through April 2nd:

  • Social Media ROI – Solid presentation on how to approach social media marketing from a quantitative perspective. Most interesting are the examples of different types of social media campaigns to drive different business goals. There is no one-size-fits all social media marketing campaign.
  • The Lab – A web-based Sass -> CSS compiler. Sass is basically a shorthand way to write stylesheets for your website. It allows for nesting with two spaces. Also, it can do some basic math with constants. No more going around your CSS files updating the size or color of something.
  • Newspapers and Thinking the Unthinkable « Clay Shirky – "When reality is labeled unthinkable, it creates a kind of sickness in an industry. Leadership becomes faith-based, while employees who have the temerity to suggest that what seems to be happening is in fact happening are herded into Innovation Departments, where they can be ignored en masse…With the old economics destroyed, organizational forms perfected for industrial production have to be replaced with structures optimized for digital data. It makes increasingly less sense even to talk about a publishing industry, because the core problem publishing solves — the incredible difficulty, complexity, and expense of making something available to the public — has stopped being a problem."
  • Changing Nature of Virality: Facebook and Twitter – A consolidation of interesting stats from Hitwise on percentages of traffic to entertainment sites driven by Twitter and Facebook. For example, perezhilton.com's biggest week ever was driven primarily by traffic from Facebook (8.70%) over Google (7.62%). It is clear that for certain types of sites, particularly entertainment-oriented, 'viral' discovery is an increasingly important discovery mechanism being fueled by the growth of social media sites like Facebook and Twitter.
  • The Rising Power Of Social Media As A Traffic Driver – Fred Wilson on the impact he's seeing to traffic on his own blog from Twitter and Facebook: "Links are the currency of the web and traffic is money so these are important trends for our portfolio companies and for everyone who does business on the web."
  • Tony Hsieh: Zappos In The Business of Selling “Happiness” – This was a really great presentation that i was lucky enough to attend in person. Some of my favorite quotes were "Hire slowly, fire quicky", "When all your employees live the brand, you don't need to rely on marketing and PR to handle all your communications", and "We decided to take all the money we would have put into marketing and put it into making the customer experience better." While I do feel that Zappos sounds more like a management/corporate culture experiment than a business, I still think there are a ton of great lessons that less altruistic businesses can apply. My primary takeaway was probably on Slide 17 of the presentation, the idea of "Committable Core Values": having a company mission that is actionable for every employee.
  • Economy Tech trends in 2009 by Mary Meeker (Morgan Stanley) – An omnibus presentation on the current economic climate and the high-level trends that will drive the technology industry in the near future. The first ~40 slides contain some really interesting data and charts on the larger macroeconomic situation and are worth looking at even for people not interested in the technology industry.
  • The Memefication of Your Band – A more pragmatic take on the entertainment-as-a-service concept focused on how musical artists can more effectively promote themselves. "Your band must invade the Perception Economy. Your Band must no longer be a band. Your band must be a meme. A Meme Which Generates subMemes. These memes must be compelling, intriguing, and interesting enough for people to ‘follow’ or at least think that you are ‘worth following.’"
  • High-tech Market Research and Consulting – Quantitative application of the Lanchester model, a WWII military strategy framework, to business in which market share is the proxy for number of troops. Interesting theoretical construct for understanding how players with differing market share should seek to compete in order to maximize their competitive advantage — i.e. smaller players should seek to segment a larger market into smaller pieces in which they can compete closer to market share parity while larger players should seek to compete in the broadest market possible to maximize the value of their dominance.
  • WordPress › WP Greet Box « WordPress Plugins – A very useful WordPress plugin that shows visitors to your blog a unique greeting message depending on the page they are visiting from. E.g. Ask users coming from Digg.com to Digg your post, etc.
  • Chat Catcher – An interesting service to help you track mentions of your blog posts across Twitter, FriendFeed and identi.ca and aggregate them back to your blog. The coolest thing is probably the 'Scriptless' version which can run on WordPress.com and other hosted blogs.
  • Viral Arts: Making you money… Virally – A potentially interesting service that matches YouTube video producers with brands willing to pay them for product placement.
  • The changing face of usability testing: Optimal Workshop releases free service called Treejack » VentureBeat – Basic DIY usability testing tools that allow you to test designs in the form of online surveys. Simple, elegant, and IMHO 80/20 effective (vs full-service usability testing software).
  • Why Bit.ly Will Upstage Digg – Definitely what I would be working on if I was in charge of bit.ly. While analytics were the initial draw for sharers to use bit.ly, recognition as an influencer could be a differentiator now that others like cli.gs and tr.im are commoditizing analytics for shortened URLs. I totally agree with Om that a bit.ly powered Digg (Bigg?) would produce much more interesting and representative results than Digg, which has come to be dominated by an idiosyncratic user community. Also, I think it would be foolish of Bigg to be reserved to bit.ly URLs. Why wouldn't they want share/click data from all the shortened URLs they can get it for?
  • Topspin » “Josh Freese. What are you doin’? This summer.” – Brilliant (and hilarious) showcase of how the internet can make even the way you sell your art part of the experience. Definitely worth the read! My favorite is the $10k package, which includes: "Josh takes you and a guest to Club 33 (the super-duper exclusive and private restaurant at Disneyland located above Pirates of the Caribbean) and then hit a couple rides afterward (preferably the Tiki Room, the Haunted Mansion and Tower of Terror) / At the end of the day at Disneyland, drive away in Josh’s Volvo station wagon. It’s all yours … take it. Just drop him off on your way home, though, please."
  • Relationship Symmetry in Social Networks: Why Facebook will go Fully Asymmetric – Bokardo – A very interesting analysis of the difference between the asymmetric relationship model of Twitter (arguably pioneered by Flickr) and the mostly symmetric relationship model of Facebook today and why the reality of attention inequality is a barrier to Facebook's growth as long as they stick to symmetric relationships.