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socialmedia – Page 2 – jstrauss

Tag: socialmedia

Delicious Bookmarks for January 27th through February 1st

These are my links for January 27th through February 1st:

  • Bookmarklet Builder – Handy tool for building bookmarklets, can convert back and forth from normal Javascript to bookmarklet form.
  • TwitterFriends – Your relevant network on Twitter – The most comprehensive (and interesting) Twitter stats application I've found to date. Instead of gimmickry about how you rank against other Twitter users in meaninglessly vague and opaque terms like "authority," this exposes the hard data about yours and your network's behavior compared to average, and gives you some pretty cool visualizations. If I understood statistics and such better, I think this is the kinda tool I could totally geek out on.
  • Which HD video Web service is the best? | Webware – CNET – In depth side-by-side comparison of online video hosting services.
    "- The victor: YouTube
    This time around, we feel really comfortable giving YouTube the quality crown. Its HD encoding is really nice, and you can't beat the price (free). One thing that really separates it from the others is that you can do so many things with your clip once it's up there. You can replace the music, as well as add subtitles and annotations. Community members can also respond to it, adding in-line video replies."
  • The Bacon Explosion – Take Bacon. Add Sausage. Blog. – NYTimes.com – A (very tasty) example of the power of social media to spread content virally. According to the article, the blog post about this recipe garnered 27,000 views 2 days after being posted thanks mostly to Twitter, Digg, and StumbleUpon. In the month since being posted, it has been viewed 390,000 times and linked to from 16,000 sites. Not bad for some bacon.
  • Secrets of my success: Netflix CEO Reed Hastings – Jan. 28, 2009 – A brief profile on Reed Hastings w/ business tips:
    – Target a specific niche: When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market.
    – Stay flexible: We named the company Netflix (NFLX), not DVDs by Mail because we knew that eventually we would deliver movies directly over the Internet.
    – Never underestimate the competition: We erroneously concluded that Blockbuster (BBI, Fortune 500) probably wasn't going to launch a competitive effort when they hadn't by 2003.
    – There are no shortcuts: Occasionally great wealth is created in a short amount of time, but it's through a lot of luck in those situations. You just have to think of building an organization as a lot of work. It may or may not turn into great wealth.
  • Streaming video cannibalizing DVD rentals, says Netflix – Ars Technica – Netflix results show that streaming video views are taking away from DVD-by-mail volume. Given that there is no price difference (both streaming and DVD-by-mail cost the same per month), the streaming bitrate is at DVD quality or less, and the selection of films available for streaming is worse than that of DVD-by-mail, this is further proof that *convenience* (the only real advantage of streaming vs. DVD-by-mail) is a very powerful motivator for media consumers.
  • Facebook Pages Leaderboard – A neat tool for tracking the popularity of Facebook Pages by number of fans over time. However, the data doesn't appear to be totally reliable. So, be sure to check the current stats on Facebook before hanging your hat on any of these numbers.
  • Announcing the AllFacebook Pages Tracker – Interesting facts about Facebook Page fan stats (as of January 27, 2009)
    – Barack Obama is #1 w/ 4.7M fans, Homer Simpson is #2 w/ 2.6M, and Coca-Cola is #3 w/ 2.3M (I pulled the stats for these from Facebook directly)
    – All Facebook is tracking 620,000 Pages
    – Only 50,000 Pages (~8%) have > 1,000 fans
    – Only 276 Pages (~0.04%) have > 500,000 fans
  • Deborah Schultz: Life isn’t binary, neither is the Social Web – "The social web is my web – it's PERSONAL to me. I am not creating media when I am online so much as I am connecting with people using media as my medium…The social web can actually provide much deeper and more interesting connections for customers and companies than simply being a marketing channel – it ties into the entire product lifecycle. And that is where stuff gets really interesting…and much more complex. This is where relevance and context and trust and intention all come into play."

These are my Delicious links for January 27th through February 1st:

  • Bookmarklet Builder – Handy tool for building bookmarklets, can convert back and forth from normal Javascript to bookmarklet form.
  • TwitterFriends – Your relevant network on Twitter – The most comprehensive (and interesting) Twitter stats application I've found to date. Instead of gimmickry about how you rank against other Twitter users in meaninglessly vague and opaque terms like "authority," this exposes the hard data about yours and your network's behavior compared to average, and gives you some pretty cool visualizations. If I understood statistics and such better, I think this is the kinda tool I could totally geek out on.
  • Which HD video Web service is the best? | Webware – CNET – In depth side-by-side comparison of online video hosting services.
    "- The victor: YouTube
    This time around, we feel really comfortable giving YouTube the quality crown. Its HD encoding is really nice, and you can't beat the price (free). One thing that really separates it from the others is that you can do so many things with your clip once it's up there. You can replace the music, as well as add subtitles and annotations. Community members can also respond to it, adding in-line video replies."
  • The Bacon Explosion – Take Bacon. Add Sausage. Blog. – NYTimes.com – A (very tasty) example of the power of social media to spread content virally. According to the article, the blog post about this recipe garnered 27,000 views 2 days after being posted thanks mostly to Twitter, Digg, and StumbleUpon. In the month since being posted, it has been viewed 390,000 times and linked to from 16,000 sites. Not bad for some bacon.
  • Secrets of my success: Netflix CEO Reed Hastings – Jan. 28, 2009 – A brief profile on Reed Hastings w/ business tips:
    – Target a specific niche: When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market.
    – Stay flexible: We named the company Netflix (NFLX), not DVDs by Mail because we knew that eventually we would deliver movies directly over the Internet.
    – Never underestimate the competition: We erroneously concluded that Blockbuster (BBI, Fortune 500) probably wasn't going to launch a competitive effort when they hadn't by 2003.
    – There are no shortcuts: Occasionally great wealth is created in a short amount of time, but it's through a lot of luck in those situations. You just have to think of building an organization as a lot of work. It may or may not turn into great wealth.
  • Streaming video cannibalizing DVD rentals, says Netflix – Ars Technica – Netflix results show that streaming video views are taking away from DVD-by-mail volume. Given that there is no price difference (both streaming and DVD-by-mail cost the same per month), the streaming bitrate is at DVD quality or less, and the selection of films available for streaming is worse than that of DVD-by-mail, this is further proof that *convenience* (the only real advantage of streaming vs. DVD-by-mail) is a very powerful motivator for media consumers.
  • Facebook Pages Leaderboard – A neat tool for tracking the popularity of Facebook Pages by number of fans over time. However, the data doesn't appear to be totally reliable. So, be sure to check the current stats on Facebook before hanging your hat on any of these numbers.
  • Announcing the AllFacebook Pages Tracker – Interesting facts about Facebook Page fan stats (as of January 27, 2009)
    – Barack Obama is #1 w/ 4.7M fans, Homer Simpson is #2 w/ 2.6M, and Coca-Cola is #3 w/ 2.3M (I pulled the stats for these from Facebook directly)
    – All Facebook is tracking 620,000 Pages
    – Only 50,000 Pages (~8%) have > 1,000 fans
    – Only 276 Pages (~0.04%) have > 500,000 fans
  • Deborah Schultz: Life isn’t binary, neither is the Social Web – "The social web is my web – it's PERSONAL to me. I am not creating media when I am online so much as I am connecting with people using media as my medium…The social web can actually provide much deeper and more interesting connections for customers and companies than simply being a marketing channel – it ties into the entire product lifecycle. And that is where stuff gets really interesting…and much more complex. This is where relevance and context and trust and intention all come into play."

MySpace Revolt in the NYT

[Originally posted on my 360 blog]

As predicted, MySpace users are getting pissed off that the social network they originally chose for its openness is now denying them access to the best of breed services they desire.

There will never again be *one* destination that provides *everything* a user wants and needs. The only way to be ubiquitous is to be completely open and allow users to use your product (whether it be a homepage on which they can embed any service they choose, or a service they can embed in any homepage they choose) how they see fit. Openness is now a viable basis of competition, and you will be undercut by a more open competitor if you are too closed. 

MySpace thinks that they built YouTube, and maybe they did. But, where would MySpace be without all those users embedding and watching YouTube videos on MySpace long before there was a MySpace video player? A smaller piece of the pie can be worth more, if the pie itself is made bigger by allowing distributed innovation to create value for your consumers in ways that you can’t or wouldn’t.

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